Tag Archives: Cadbury

Kraft Cadbury Strategic Company Profile

Kraft Foods and Cadbury in Western Europe’s Food & Drink Markets Kraft Foods and Cadbury in Western Europe’s Food & Drink Markets •     Would an acquisition by Kraft Foods of Cadbury make sense from an end-market point of view? … Continue reading

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Kraft plans formal offer for Cadbury

Kraft is planning further talks with Cadbury that may result in a formal offer for the chocolate maker. Irene Rosenfeld, chief executive of the US food giant, said: “In the weeks ahead we look forward to engaging in constructive dialogue … Continue reading

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