The Dressings & Condiments market in Brazil is worth 4.2billion Euros
Food For Thought is counting 8 product segments in this market, as follows: Mayonnaise, Salad Dressings, Ketchup, Vegetables in Vinegar, Mustard, Table Salt, Herbs/spices, Vinegar. FFT has included in its calculation the demand in 1 country only, Brazil.
The aggregate 4.2billion Euros market size is derived by estimating each of 8 segments individually in Brazil, for each of which market size in volume and value is provided, retail-foodservice breakdown, supplier market shares and own-label penetration.
Herbs/spices is the most important segment, with about one fifth of sales, followed by Mayonnaise, Vegetables in Vinegar and Mustard, all three with similar size sales. Salad Dressings is the smaller market segment, arguably one of the more buoyant. Each segment though presents some interesting investment opportunities.
Consumption patterns are changing and vary on a product basis but clearly Table Salt is losing ground to the other segments.
Foodservice represents around a tenth of the market in aggregate across all segments; however, the percentage varies a lot from segment to segment. In general, Herbs/spices are consumed most at home than out of home.
The top-10 most important suppliers account for approximately 64% of the aggregate market but the top-3 are by far more dominant. Of these, Unilever is the most important player from among all suppliers cited by FFT together with their market shares. The picture may be different of course at the individual product level, and in some segments important local players are cited by Food For Thought.
Opportunities for investment and development exist to further consolidate the individual segments or to even introduce new brands. The report also highlights own-label accounts for around 15% of the market.
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