Overview of the Soft Drinks & Juices Market in Europe (Mineral water Soft drinks Fruit juices & drinks, Ice tea…)
Food for Thought, October 2010
The “Soft Drinks & Juices Market in Europe” covers 16 countries and puts direct human consumption at Euros 72.9 billion in 2009, or 6.6% of the all food and drink market of Euros 1111 billion. This Soft Drinks & Juices market is forecast to decline at an average annual real -1.16% during the 2009 – 2012 period, compared to 0.51% for the total food and drink market.
More than 784 companies are involved in Soft Drinks & Juices products across Europe, with the Top-10 companies supplying 49.6% of the market. Current major players are Coca-Cola with a market share of 21.5%, followed by PepsiCo (7.9%) and Nestlé (4.8%). FFT’s online database tracks and incorporates M&A activity on a continuous basis.
Seven product markets are covered – Mineral water, Soft drinks, Fruit juices, Fruit drinks, Squashes & concentrates, Health & sports drinks, Ice tea - in the 16 countries covered by the survey. Thus the study covers 112 country and product markets, with Coca-Cola have a leading presence, being present in 57 markets.
The largest country market, Germany, makes up 29% of the total 2009 West European soft drinks market, worth Euros 72.9 billion (for 20% of the total population), the 3 largest West European country markets, including the U.K. and Italy, make up 61% of the total West European soft drinks market (for 50% of the total population) and the 5 largest country markets, including France and Spain, make up 76% of the West European market (for 77% of the total population).
The best 3 countries market performances based on annual real % growth (2004-2009) are Denmark (+3%), Germany (+2%) and Sweden (+1.7).
The largest product market (among the 7 products currently selected) is Soft Drinks, which makes up 45% of the total 2009 West European soft drinks market worth
Euros 72.9 billion, or Euros 32.6 billion.
The next largest product market, Mineral Water, makes up 21% of the total market, or Euros 15.3 billion.
The three largest West European product markets, adding Fruit Juices to Soft Drinks and Mineral Water, make up 83% of the total market, or Euros 60.6 billion.
The best 3 product market performances based on annual real % growth (2004-2009) are Health & sports drinks with 4.1%, followed by Ice tea with and Soft drinks with 1.9% and 0.8% respectively.
The total foodservice market is worth 20.4% or Euros 14.9 billion, and the retail market worth 79.6% with a Euros 58.1 billion.
In the total market by value, distributors’ own label products now make up 17%, with manufacturers’ branded products making up 83% of the total market.
Retail distributors’ own label products continue to make inroads into manufacturers’ branded products in many food and drink markets. Artisanal products (own-produced for own sale) and unbranded products (important in say fresh fruit and vegetable markets) make up the rest of distribution.
This 8 pages synopsis for free at Food for Thought Website
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